Canon launches the EOS 90D with innovatory features at a mid-range price

Canon has announced the latest addition to its suite of EOS DSLR line-up: the Canon EOS 90D, with enhanced ergonomics and operability, an advanced viewfinder and Canon’s unique high-speed, high-precision Dual Pixel CMOS Auto Focus technology. Equipped with a 32.5-megapixel APS-C sensor, users can expect to capture striking images and videos — particularly of fast-moving subjects — with greater ease. A successor to the EOS 80D, the EOS 90D is the ideal choice for photographers and videographers seeking to raise the bar in their craft.

“Thoughtfully designed to give professionals and advanced amateurs the operability they seek, the EOS 90D has entered Canon’s EOS DSLR line-up with enhanced ergonomics and high-performance functions,” said Edwin Teoh, Head of Marketing, Singapore Operations, Canon Singapore. “With the EOS 90D featuring Canon’s unique Dual Pixel CMOS technology and advanced video capabilities, its mid-range pricing gives users an affordable choice packed with all the functions they need.”

Incredible Focus

The EOS 90D features Canon’s unique Dual Pixel CMOS Auto Focus technology that enables a range of autofocus capabilities. The Eye Detection AF detects the eye of subjects and tracks them, allowing users to maintain focus and create striking portraits, even when their subjects are constantly in motion.

With up to an impressive 5,481 AF positions, users can expect greater freedom of movement and composition without losing focus. In addition, the camera’s low-intensity limit of up to EV -5 allows for sharp focus and vivid images even in dark environments.

Remarkable Performance

Powered by advanced DIGIC 8 imaging technology, the EOS 90D produces exceptional image quality at 32.5-megapixels with its APS-C CMOS Sensor and ISO sensitivity of up to 51,200. Achievement of up to 11fps in Live View makes sure users do not miss shots of fleeting moments. The silent electronic shutter also goes up to a maximum speed of 1/16,000 sec that could freeze any quick movements, making it the perfect companion for wildlife photographers shooting subjects that easily startle at the slightest sound.

For users preferring to shoot through the optical viewfinder, the precise and extremely fast focusing of the 45 cross-type AF sensor (of which 27 points supporting f/8—ideal for those using teleconverters) is a feature of the EOS 90D they will love. Paired with high-speed continuous shooting up to 10fps (even in Servo AF), users will be able to easily capture fast-paced action, ranging from wildlife to sports photography.

To top that off, the optical viewfinder now includes a single-point spot AF as well as EOS iTR (intelligent Tracking and Recognition) for face detection. The 220,000-pixel AE sensor has face detection abilities and corrects exposure even in scenes where detection of skin colour is difficult.

Operability to Suit Even the Needs of Professionals

On top of its water and dust resistance capability, the EOS 90D is designed to give users operability demanded by professionals and sought after by advanced amateurs as well.

A new multi-controller joystick now comes alongside the existing multi-controller to provide more tactile control over the AF point selection. Users will be able to operate the selection of AF points quickly and intuitively while looking through the optical viewfinder or using the Vari-angle LCD monitor. The shutter button on EOS 90D is equipped with a mechanism that reduces fatigue during continuous shooting, a feature that is usually found in high-end camera models.

The EOS 90D uses Bluetooth Low Energy technology that enables users to stay connected to their smart devices, while the Wi-Fi capability function allows wireless tethered remote shooting for stills and videos, image selection and even simultaneous image transfer whilst users shoot. All of these intuitive designs of the EOS 90D allow seamless wireless access to the camera’s content through the Canon Camera Connect App that supports connection with multiple smart devices. In addition, 4K videos are automatically compressed to Full High Definition before they are wirelessly transferred to smart devices.

The EOS 90D Edge on Video

The EOS 90D is equipped with superb video capabilities, empowering users looking to shoot dynamic footage in 4K 30p/25p (cropped or uncropped can be selected) format. Shooting in cropped mode will enable users to achieve more zoom whereas uncropped mode will allow an actual field of view for the lens they use. This opens up a wide array of shooting opportunities for videographers, one of the many things made possible with the EOS 90D.

In addition, focusing on Dual Pixel CMOS AF enables high-quality movie shooting. As high frame rate movies of 120p and 100p can be shot in full HD, even fleeting events can be played smoothly and slowly. Users can now treasure their favourite memories even more through experiencing rich details that might have gone unnoticed in the moment.

Pricing and Availability

The new EOS 90D will be at all authorised Canon dealers at the following recommended retail price, availability will be advised at a later date.

ModelRetail Price (SGD)
EOS 90D Body1,779
EOS 90D with EF-S18-55mm f/4-5.6 IS STM 1,979
EOS 90D with EF-S18-135mm f/3.5-5.6 IS USM 2,379