You probably handle dozens of push notifications on your phone. These are alerts that appear when someone sends a message to WhatsApp or your favourite channel posts a new video on YouTube. Did you know that you can install a feature like this on your site?
This is a highly valuable resource to directly impact your audience and can bring you back to your site to see what’s new.
All internet browsers today support the push notifications feature, both on the mobile phone and on the computer. Just convince your visitor to activate the feature with a clear value proposition and start sending their notifications.
Still not convinced? So here are the key benefits of using push notifications on your site.
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Is it common for many people to visit your site once and never come back? As much as attracting new visitors is important, you also need to ensure the retention of those who have been there once. Using push notifications can help a lot.
After all, just send notifications to these visitors with news to convince them to come back. These calls can be from new publications or even some strategic call to another type of material.
You have full control over the content of messages sent via push notification. Just as you can do automated submissions, you can also customize them with your own content.
This also allows you to faithfully implement the language used on your site. Ideally, all of your communication should be standardized and this is perfectly possible when working with push notifications.
A push notification is sent to your user’s device on time. There are no intermediaries or any kind of delay involved. That way, it can be said that it is a tool that gives you instant access to your audience.
This makes it a powerful communication channel for your business. Just know how to use it in favour of your success.
Strategic metrics analysis
Working with push notification also lets you learn more about your users’ behaviour. This is invaluable in developing ever better strategies in the future.
For this, it is enough to be based on the rates of engagement with the different slices of the public that you own. Also, be aware of the type of content that most generates hits from notifications.
Now that you know the key benefits of push notifications, you can start thinking about bringing this solution to your site. Remember to adhere to some good practices of using this tool, such as not pestering your audience with excessive messages or at inconsistent times. Take care not to break the trust that the audience has deposited in you!
Contributed by: ThePushHub Content Team