Plantronics, Inc., a global communications company that powers human connection and collaboration, has announced the appointment of Peter Petrides as Director of Consumer, Asia Pacific (APAC).
Based in Australia, Petrides will oversee the consumer business for Poly across the region. He will be responsible for implementing the organisation’s Go-to-Market (GTM) strategies and sales coverage models to both customers and partners with Poly’s expansive offering of products and solutions. Petrides’ new role enables him to focus on Poly expansion across the Asia Pacific as well as growing Poly’s stereo and gaming brand in the market.
“To bring the success Plantronics has experienced in Australia to the rest of the Asia Pacific region is a privilege and I look forward to working strategically with each market under the Asia Pacific banner,” said Petrides. “Our current portfolio has gone from strength to strength. In particular, our RIG Gaming headsets have taken home trophies for the MCV 2017 and 2018 Awards for Audio Accessories Brand of the Year and 2018 Best Audio Brand of the Year at the Australian Games Award.”
Petrides has been part of the Plantronics team since 2007 and brings more than 20 years’ experience in fast moving consumer goods (FMCG), consumer electronics (CE) and information technology (IT) in APAC. He most recently held the position of Director of Sales for APAC and Director of Consumer in ANZ, responsible for international sales plans for Plantronics’ consumer/prosumer and gaming product divisions. Prior to that, he was National Sales Manager for consumer products in ANZ, where he successfully grew and maintained RIG Gaming’s position as the undisputed market leader in gaming headsets in Australia for over a year. Petrides reports to Laurie Dennis, Head of Global Consumer Sales.
“Peter has extensive experience and vision that will drive the growth of Poly’s consumer business in the region,” said Dennis. “Through Petrides passion and leadership, we look forward to driving and mirroring the successes across APAC.”