Starting in June 2019, when you buy L’Oreal’s products on Lazada, you could expect next-day delivery if you live in top metro cities. This is part of the Joint Business Plan between L’Oreal and Lazada to strengthen their long-term partnership.
Jing Yin, President of Lazada Group said:
Our collaboration with L’Oreal started in 2014 and together, we have reached many milestones across the region. We are confident of creating the leading online beauty destination in Southeast Asia by combining Lazada’s extensive last mile logistics network to bring L’Oreal’s products faster into our customers’ hands. Our partnership today signals our commitment and joint ambition of dominating the Southeast Asian beauty and skincare eCommerce market share by providing the best customer experience. We are very excited for what is to come.”
According to the press release, the joint business plan will also see the two companies leverage innovative consumer engagement tools like in-app live streaming, and launch exclusive products via the Lazada platform for its customers.
Coupled with Lazada’s new push on shoppertainment during its recent 7th Birthday campaign, L’Oreal customers can now look forward to new engagement features during anchor events. Other technological advancements such as new search features will ensure L’Oreal products are easily searchable within the app to bring the most personalised products to its fans.
“Lazada and L’Oreal will collaborate in many areas, from technology, sales and marketing to logistics. Lazada’s technology infrastructure, logistics network and brand engagement capabilities are the gold standards in the industry. Our joint efforts will take us one step closer to creating a true beauty shopping destination on Lazada. We are excited and confident to be part of this journey,” said Pierre-Yves, Managing Director, Southeast Asia, L’Oreal.
During Lazada’s 7th Birthday sales event last month, L’Oreal was one of the brands that made it to Lazada Top Brand Leaderboard across three categories – Makeup, Personal Care and Skin Care. Nearly one L’Oreal lipstick was sold every second during Lazada’s Birthday campaign. Favourites that stood out were matte liquid lipsticks Maybelline SuperStay Matte Ink Liquid Lipstick, L’Oreal Paris Rouge Signature Matte Ink Lipstick and L’Oreal Paris Infallible Pro-Matte Liquid Lipstick. Another L’Oreal best seller across Southeast Asia was the Garnier Sakura White Body Lotion. L’Oreal Group now has an impressive 820K followers on its Lazada store, and gained 25K followers during Birthday campaign alone.
According to L’Oreal’s 2018 full year annual financial report released in February 2019, eCommerce sales now account for 11 per cent of the group’s worldwide sale. The growing importance of eCommerce channel to L’Oreal’s future strategy is underscored by its equally strong appetite for an innovative online shopping experience.