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TikTok supports Earth Hour globally to promote environmental awareness

Last updated on March 31, 2019

TikTok supports Earth Hour globally to  promote environmental awareness

TikTok, the world’s leading short video platform, is supporting Earth Hour globally through campaigns in Singapore and various countries including Japan, Korea, India, Malaysia, Indonesia, Thailand and the Philippines, with the aim of raising awareness on environmental protection.

A first-of-its-kind global movement, TikTok launches the #SGEarthHour2019 challenge in collaboration with Earth Hour Singapore, with the aim of raising awareness on the important role of nature in everyday life and the benefits it provides, including food production, clean air and fresh water.

As part of the challenge, TikTok is introducing special customised stickers, which users can use in conjunction with Earth Hour. Local pop icons, influencers and creators have used these stickers in their videos to lend support for the campaign, including the likes of rapper and environmental advocate Kevin Lester, also known as The Lion City Boy, and more:

Born in Sydney in 2007, Earth Hour has grown to become the world’s largest grassroots movement for the environment, inspiring individuals, communities, businesses and organisations in more than 180 countries and territories to take tangible environmental action for over a decade.

This year, Earth Hour invites everyone across the world to show their solidarity towards planet Earth by turning off their lights for an hour on March 30 at 8:30 p.m. local time. In Singapore, people all over the country are invited to join #SGEarthHour2019 by participating in Earth Hour events, such as the Festival of Nature at Marina Bay Sands Event Plaza.

TikTok users in Singapore will be able to use the special Earth Hour stickers from March 28 by uploading their TikTok videos with the hashtag #SGEarthHour2019.

TikTok is now available in over 150 markets, and in 75 languages, with a robust localisation strategy to encourage users to create and interact with content relevant to local cultures and trends. Download the TikTok app via iOS or Google Play.


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