Step aside QR code, AIQ is here

Step aside QR code, AIQ's visual and video recognition technology is here
Step aside QR code, AIQ's visual and video recognition technology is here
AIQ’s visual and video technology on DS 7 Crossback

Years ago when QR code was first introduced to the market, the prospect of it being a hit was never on the table. Now, it’s widely used, especially in China, for all things payable.

Even in Singapore, we are all moving towards the same direction, using QR codes for payment and redirection to other websites for more information, due to its convenience. But with technology, there’ll always be one that is better and offers more value over the others. So what is the potential nemesis of the QR code? AIQ’s visual and video recognition technology.

Here’s how it works:

Say a smartphone manufacturer wishes to highlight new features of their latest flagship device like its camera, fingerprint sensor and its screen. He will need to submit high-resolution images of these specific parts of the device to AIQ.

AIQ will then take these images and feed them to its artificial intelligence (AI) to learn about how these three features look.

The company will also work with the smartphone manufacturer to determine the next step, i.e. what to do next after the AI has recognised the features when scanned with an app, which usually is to be redirected to a microsite.

When all of these are determined, every time a customer uses a mobile app to scan the camera of the smartphone, they will be redirected to a microsite that shares more on the camera. Similarly, if a customer is to scan the fingerprint sensor of the smartphone, they will be redirected to another microsite almost instantly where it houses information on the fingerprint sensor.

But this is not all that the AIQ’s visual and video recognition technology can do.

At the DS French Fair event by Cycle & Carriage where it launched its luxury SUV, DS 7 Crossback, and where AIQ’s technology was used to showcase the different features of the car, Mr Marcus Tan, CEO of AIQ Pte Ltd, shared with us that:

“AIQ’s patent-pending visual and video recognition technology works beyond static images. Customers can also scan videos and live TV to retrieve details of product.”

He added that the technology could potentially help traditional media like printed newspapers or magazines, and advertisers create a whole new experience for their readers and customers.

Moreover, it will also create a new symbiotic relationship between offline and online media; it will finally allow them to track and analyse user data.

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