Wibson, the decentralised consumer data marketplace backed by Telefonica’s investment arm Wayra, has added a global mobile marketing platform Jampp as a Data Buyer in its marketplace. Consumers can now share personal data directly with Jampp through the Wibson app and, in turn, be rewarded with Wibson utility tokens (WIB). Also, the token has made its debut on Coinsuper, a leading Hong Kong-based digital currency exchange.

The token and mobile app support consumers’ ability to sell their data directly to data buyers, such as technology platforms, advertisers, marketers, academics, and data-for-social-good researchers. In the Wibson marketplace, consumers decide when and to whom they share their data, based on transparent, market-driven offers that clearly outline the data requested price, intended use, and data buyer.

Wibson Co-founder and CEO Mat Travizano, said:

“The most valuable asset in the world is now data. The Wibson’ platform and utility token are giving consumers, for the first time, an easy way to get something back in return for the mountains of personal data they are continually creating. We’re excited to welcome Jampp, one of the most respected brands in mobile engagement, to our marketplace and provide our users more options to generate value from their data.”

Well-suited to benefit from the Wibson platform, Jampp helps mobile app marketers engage and acquire users with performance advertising. A company at the forefront of programmatic mobile advertising technology, Jampp has developed groundbreaking advances to serve a global client base that aims to reach consumers on mobile devices.

Jampp Head of Product Guido Crego, said:

“By using the Wibson marketplace as a new source of opted-in location data for our media targeting, we will be able to provide even better performance for our customers. With Wibson, we also know consumers are aware of their data being used while benefiting directly from the data transactions.”

The token went live with the marketplace launch in October 2018 and had already supported more than 85,000 data transactions from more than 7,000 participants. To date, more than one million WIBS have been used in such transactions by the Wibson community. The company has received funding from DGG Capital, Kenetic Capital, and Telefonica’s investment arm, Wayra, among other industry-leading investors. With the addition of Coinsuper as an exchange for the WIB token, Wibson data marketplace participants have a greater number of options for engaging in personal data transactions.

With Wibson, users’ data remains on their own devices until they decide to share it, and only then is their encrypted data directly transferred to the Data Buyer. The company never receives consumers’ data nor stores it on its servers. Its marketplace orchestrates transactions based on well-defined, transparent offers that outline the terms of how the data will be used. Once a deal is confirmed through a blockchain-managed, smart contract, individuals receive WIB in payment directly and securely to their mobile Wibson token wallet.

Wibson utility tokens will only be available for sale in certain countries. In particular, WIB will not be sold to US residents at this time.