Mastercard is setting up a League of Legends (LoL) themed pop-up booth at The Mastercard Nexus in the Gangnam Gu neighbourhood of Seoul, leading up to the highly anticipated LoL 2018 Championship.
The 2018 World Championship Finals will kick off in Incheon with the “Finals Opening Ceremony presented by Mastercard,” which will include a performance of the 2018 Worlds anthem ‘RISE’ featuring The Glitch Mob, Mako, The Word Alive, and Bobby of iKON. There will also be an exclusive performance debut of a new Riot produced song featuring Madison Beer, Miyeon and Soyeon of (G)I-DLE, and Jaira Burns.
Raja Rajamannar, Chief Marketing and Communications Officer for Mastercard said:
“The Mastercard Nexus is a result of passionate, creative collaboration designed to bring the League to life for fans in new and exciting ways. From the Mastercard Nexus to the Finals Opening Ceremony, we are thrilled to be on the ground for our first World Championship. Our promise to create unforgettable Priceless experiences for the community is only beginning.”
Naz Aletaha, Head of Global Esports Partnerships at Riot Games said:
“We’re excited to debut our partnership in such an engaging way at Worlds. Through the immersive Mastercard Nexus, the highly anticipated opening ceremony performances, and a variety of Priceless experiences, Mastercard is delivering the kinds of fan-first touchpoints that enhance the overall Worlds experience. We look forward to continuing our collaboration with Mastercard over the next few years to further evolve and define what Priceless means for League of Legends esports fans all over the world.”
Mastercard Nexus, Kunsthalle 97-22 Nonhyeon-Dong, Gangnam Gu
The Mastercard Nexus will be open November 1st & 2nd from 11:00 am – 8:00 pm, and November 3rd from 2:00 pm (doors closing at 5:00 pm), and will feature a number of ways for League of Legends fans to get closer to the esport they love, including:
- “Become a Champion” through social, shareable Augmented Reality experience
- Play on high-performance gaming PCs and experience Riot Game’s Snowdown Showdown 1v1 game mode that is used exclusively at the All-Star Event
- Learn “how to stream” – from basics to advanced – at Twitch’s Creator Camp
- Listen to panel discussions with shoutcasters and players
- Meet pro-players and teams
- Interact with League of Legends cosplayers
Finals Opening Ceremony, Incheon
In the lead-up to the finals, Mastercard has curated unique Priceless experiences for fans including the opportunity to view the opening ceremony rehearsal and get a behind-the-scenes tour, or to playtest the gaming PCs the pros will compete on during the World Championship Final. These experiences are quickly selling out, visit priceless.com for the latest available opportunities.
For those not in attendance, this year’s ceremony can be viewed at watch.lolesports.com at 3:30 AM ET on November 3.