The collaboration is part of the memorandum of understanding signed between SPH and StarHub in January this year.
Deputy CEO of SPH, Mr Anthony Tan said:
“Content consumption on the move has become part of our everyday lives. SPH is glad to continue partnering StarHub on this popular initiative that will provide not only the best mobile news, lifestyle and radio content to our customers but also enhanced value to their data subscription. We look forward to serving our customers better with high quality and engaging content in the coming year.”
StarHub is currently the only telecommunications giant in Singapore that provides unlimited local data during the weekends with no additional charges. With the new add-ons of the four SPH mobile apps, it could tempt more hearts to port their numbers over to the green side.
Chief Strategic Partnership Officer of StarHub, Ms Jeannie Ong said:
“Out of the wide range of projects covered by our multifaceted partnership, free local data access to SPH mobile apps remains as one of the most well-received by our customers. It is not difficult to see why; this collaboration is a textbook example of how we are combining our strengths to better serve the customer. With the renewal and deepening of our strategic partnership, we are on track to roll out even more collaborations to deliver greater value to customers.”
Besides the data and application partnership, SPH and StarHub are in the midst of exploring opportunities to collaborate in sectors such as healthcare, retail and education. Currently, Orange Valley Nursing Homes, the subsidiary of SPH, is already testing aged-care technologies with StarHub and ST Engineering for its new smart nursing home in Balestier to improve quality of care.