Singapore AI
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Read more: Singapore Customers Still Prefer Phone Support, Survey FindsSingapore businesses may be moving too quickly toward digital customer service, according to a new survey commissioned by ServiceNow. Key Takeaways The study found that 80% of customers in Singapore prefer to call a service representative when interacting with organisations, making phone support the most commonly used channel for resolving…
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Read more: APAC Consumers Distrust AI Brand ContentLow-quality automated content is becoming a growing risk to brand trust in Asia-Pacific, according to a report from B2C CRM company Klaviyo. Key Takeaways: The report found that 51% of consumers in APAC frequently encounter what it describes as low-quality AI-generated content in social media feeds and brand replies. That…
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Read more: SAP Study Finds Rising AI Spend but Readiness Gaps in SingaporeSingapore businesses are accelerating their AI investment as they report early gains from the technology, according to new research by SAP. The study found that organisations here are spending an average of S$18.9 million on AI this year and are seeing an average 16 per cent return on AI investment…
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