Singapore AI
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Singapore businesses may be moving too quickly toward digital customer service, according to a new survey commissioned by ServiceNow. Key Takeaways The study found that 80% of customers in Singapore prefer to call a service representative when interacting with organisations, making phone support the most commonly used channel for resolving issues. However, only 9% of…
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Low-quality automated content is becoming a growing risk to brand trust in Asia-Pacific, according to a report from B2C CRM company Klaviyo. Key Takeaways: The report found that 51% of consumers in APAC frequently encounter what it describes as low-quality AI-generated content in social media feeds and brand replies. That exposure appears to be shaping…
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Singapore businesses are accelerating their AI investment as they report early gains from the technology, according to new research by SAP. The study found that organisations here are spending an average of S$18.9 million on AI this year and are seeing an average 16 per cent return on AI investment — a figure they expect…
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