Marketing
-
APAC Consumers Distrust AI Brand Content
Low-quality automated content is becoming a growing risk to brand trust in Asia-Pacific, according to a report from B2C CRM company Klaviyo. Key Takeaways: The report found that 51% of consumers in APAC frequently encounter what it describes as low-quality… Continue reading
-
Marketing is poised for a tech disruption
By: Terng Shing Chen, CEO and Founder, SYNC PR We’re living in the age of technological breakthroughs and in some cases, disruption, but by-and-large there hasn’t been significant disruption in the last few years for the marketing and PR industry.… Continue reading
