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CleverTap Acquires Leanplum
CleverTap, the world’s No.1 retention cloud, has announced it has signed definitive agreements to fully acquire San Francisco based Leanplum, a leading multi-channel customer engagement platform, for an undisclosed amount. This acquisition will make CleverTap a truly global company with development centers and customer-facing and success teams across North America, Europe, Latin America, India, South East Asia and the Middle…
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Liftoff report shows that women are engaging more with finance apps
A report from mobile app marketing and retargeting platform, Liftoff, reveals that the gender gap in finance app engagement rates is closing. The 2019 Mobile Finance Apps Report provides data on various aspects of finance apps, covering everything from the cost of user acquisition and conversion rates, to user engagement rates across regions. The extensive report,…