Influencer Marketing
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Samsung Electronics Singapore has launched Galaxy Flexival, a new digital hub designed to give consumers a fresh way to explore its Galaxy ecosystem through interactive content, livestreams and collaborations. The Galaxy Flexival site showcases curated content to help users discover how Samsung’s Galaxy devices can enhance everyday life. It also complements the brand’s in-store “Flex…
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With the social influencer market at an all-time high, there is still some confusion as to the different split of shape and size of following and how these should be used across your marketing mix. As a benchmark influencers can be split into four key categories; hero-influencers, macro-influencers, micro-influencers and nano-influencers and whilst the key…
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