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April Tayson

  • The Hype Behind Hyper Casual Games

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    Mark Ko

    The Hype Behind Hyper Casual Games

    By: April Tayson, Regional VP INSEA, Adjust Anyone paying attention to the mobile marketing ecosystem would find it difficult to miss the rise of hypercasual games. Hypercasual games are easy to play, have a simple user interface, and are easily downloadable for free. With improvements in the internet infrastructure, a rising number of mobile gamers,…

  • Four Tips for Hyper Casual Gaming Success

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    Mark Ko

    Four Tips for Hyper Casual Gaming Success

    By: April Tayson, Director of Southeast Asia at Adjust Hyper casuals, those lightweight, addictive games that are instantly playable and infinitely replayable, have emerged as one of the most popular and highest-performing mobile gaming genres during the pandemic. Between December 2019 and March 2020, hyper casual game installs more than doubled globally, soaring 104%.  The…