April Tayson
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Read more: The Hype Behind Hyper Casual GamesBy: April Tayson, Regional VP INSEA, Adjust Anyone paying attention to the mobile marketing ecosystem would find it difficult to miss the rise of hypercasual games. Hypercasual games are easy to play, have a simple user interface, and are easily downloadable for free. With improvements in the internet infrastructure, a…
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Read more: Four Tips for Hyper Casual Gaming SuccessBy: April Tayson, Director of Southeast Asia at Adjust Hyper casuals, those lightweight, addictive games that are instantly playable and infinitely replayable, have emerged as one of the most popular and highest-performing mobile gaming genres during the pandemic. Between December 2019 and March 2020, hyper casual game installs more than…
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