AppsFlyer
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AppsFlyer, the global attribution leader, released its 2021 edition of the State of Finance App Marketing report, which found that marketers in Southeast Asia (SEA) spent over US$244 million on user acquisition and remarketing efforts in 2020. This makes up about 8% of global marketing spend, which totalled US$3 billion that same year. AppsFlyer’s 2021…
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AppsFlyer, the global mobile marketing attribution and analytics leader, has released their The uninstall threat: 2020 app uninstall benchmarks data insights. The report showed that app retention decreased on the whole in 2020 compared with 2019; globally, 53% of apps were uninstalled within 30 days of download in 2020, an increase from 43% in 2019.…
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SINGAPORE, July 29, 2020 — AppsFlyer, the global attribution leader, has released its annual fraud report; The State of Mobile Ad Fraud 2020 Edition. As most mobile advertisers are increasingly aware of the dangers of app install fraud, fraud protection solutions are now stronger than ever. The 2020 APAC report examines 3.8 billion installs across 55,000 apps in the…
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SINGAPORE, July 1, 2020 — AppsFlyer, the global attribution leader, has released its first retargeting report; The State of App Retargeting 2020 Edition. The report showed that Asia Pacific’s marketers have utilised retargeting most effectively, with the region having the highest rate of retargeting conversions across all verticals, compared with all other regions. “As app stores become increasingly…
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