Generative artificial intelligence (AI) now reaches 58 per cent of Southeast Asia’s workforce, with enterprise use making up most of it in Singapore, according to Bain’s e-Conomy SEA 2026 report. At its annual Zoomtopia customer conference, Zoom unveiled a new Unified Context Layer and a suite of AI products designed to turn meeting conversations into completed work.
The Unified Context Layer links conversation history with relevant documents and near real-time activity across Zoom and connected third-party applications, giving people and AI agents a fuller picture of ongoing work and what needs to happen next, as Zoom pushes further into what it calls a “system of action” for modern work.
Zoom says fragmented tools are stalling AI agents
“AI models are only as powerful as their understanding of your business, and that context makes all the difference. Fragmented product experiences isolate conversations, stall decisions, and drag businesses down. Today, with the Unified Context Layer, we’re laying the groundwork for a system of action designed to turn conversations into completed work,” said Eric Yuan, founder and chief executive of Zoom.
Christine Sarros, senior vice-president of enterprise engineering at Oracle Cloud Infrastructure, said Zoom’s new tools could help teams “spend less time reconstructing history and more time helping our customers move forward,” as information currently sits scattered across meetings, notes and systems.
Zoom capabilities extend into third-party AI tools
- Through APIs and Model Context Protocol (MCP) servers, developers and AI agents can access Zoom capabilities including scheduling, transcription, search and contact centre actions outside the Zoom app, including in Claude, Copilot, Codex and Muse.
- New management controls — including AI Guardrails, Sensitivity Labels and Deepfake Risk Detection — let administrators manage AI activity across their accounts while supporting existing guardrails and data-classification policies.
AI tools tied to faster task completion
Zoom said its Virtual Agent customer count has surged 256 per cent, and users of its AI tools report completing tasks twice as fast, with 72 per cent citing high or extremely high business impact compared with a market average of 63 per cent, according to the company’s 2026 GenAI ROI study. Zoom said it expects to surpass US$5 billion in annual revenue this year.
