Anker Innovations has unified its five product brands under a single name, Anker, bringing charging, audio, smart home security and robotics under one identity for customers in Singapore and globally.
The announcement, made on 18 September, comes almost 15 years after the company launched its first battery product. Anker said the move reflects how AI, robotics and connected technologies are blurring the boundaries between product categories that once sat in separate brands.
From five brands to one
Since its founding in 2011, Anker built dedicated brands for different categories: Anker for charging, eufy for smart home, soundcore for audio, SOLIX for energy and eufyMake for creative tools. The company now serves more than 200 million customers across over 180 countries and regions.
“Category brands made sense when categories were separate. They no longer are,” said Steven Yang, Founder and CEO of Anker Innovations. “One brand, one promise: Ultimate Innovation, now unified across everything we make.”
Anker will organise its products into two groups going forward. Anker For You covers charging, audio, personal health and creative tools, while Anker For Home covers smart home security and robotics. Existing products will transition to the new branding gradually, with warranty coverage, customer support and after-sales service unchanged.
On-device AI powers new audio and charging launches
The rebrand arrives alongside a wave of new products built around Anker’s THUS® AI chip, a Neural-Net Compute-in-Memory chip that processes AI directly on-device. First introduced in May, the chip now powers the soundcore AeroClip 2, an on-ear clip design with a six-sensor hybrid array that combines microphones with voice pickup units to isolate the wearer’s voice from surrounding noise.
On the charging side, the MagGo Power Bank 2 Pro pairs 25W Qi2.2 magnetic wireless charging with a built-in cooling fan, which Anker says keeps the unit below 36°C during use. The Nano Charger (45W, Smart Display) is among the first products to carry the unified Anker name, with a Care Mode feature designed to prevent overcharging during overnight use.
MindBase brings local AI to the smart home
For the home segment, Anker introduced MindBase®, a local AI hub built on three capabilities: device connection via EasyOmni® Link, on-device intelligence through TrueSmart® Agent, and local data storage through EverSafe® Memory. The first product powered by MindBase is the Anker MindBase® Security Kit, which will launch later this year with pricing to be confirmed closer to availability.
Anker also said it is entering hearing health, developing hearing aids powered by the THUS® AI chip that draw on noise reduction and battery technology from its earbuds line. Further details are expected in the coming months.
