Toku (SGX: TKU), a Singapore-incorporated AI-powered customer experience platform, has incorporated Toku Technology L.L.C, its first in-country entity in the Middle East, as its regional footprint grows from two to eight markets since the expansion began in December 2025.
The UAE subsidiary, incorporated on 24 August 2026, allows Toku to contract, invoice and hire locally, and lets the group take part in government and semi-government tenders across the UAE and wider Gulf Cooperation Council. The company says it is already participating in several public-sector tenders in the region.
Talabat deployment shows early commercial traction
Toku’s deployment with food delivery platform Talabat has expanded across all eight of its Middle East markets since December 2025, now supporting more than 8,000 users. After Toku added voice alongside chat, customer satisfaction rose to approximately 80%, an uplift of more than 20%.
Toku has also signed a memorandum of understanding with SESTEK, a Turkey-based conversational AI provider, to add capabilities designed for Gulf Arabic dialects and multilingual code-switching, alongside locally hosted deployment options aimed at the data-residency requirements of banks, government bodies and telecommunications operators in the region.
“The Middle East has developed ahead of our expectations since our first deployments there last year. Our UAE subsidiary gives that demand a local foundation: it lets us contract, invoice, and hire in-country, brings us closer to our customers and partners, and positions Toku to participate fully in the region’s digital transformation,” said Thomas Laboulle, Founder and Chief Executive Officer of Toku.
Toku says local presence and data residency are becoming decisive factors for enterprises deploying AI-driven customer experience tools across the Gulf, alongside the ability to serve customers beyond Modern Standard Arabic in the dialects and code-switching patterns used in everyday conversation.
