Anthropic has launched Claude Design, a new product under its Anthropic Labs banner that lets users collaborate with Claude to produce visual work including prototypes, slide decks, wireframes, one-pagers, and marketing collateral.
Claude Design is powered by Claude Opus 4.7, Anthropic’s most capable vision model. It is available in research preview for Claude Pro, Max, Team, and Enterprise subscribers, with a gradual rollout beginning April 17.
Bridging the Design Gap
The product targets two distinct groups: designers who want to explore more directions without being constrained by time, and non-designers — founders, product managers, and marketers — who need to produce and share visual concepts without a design background.
Users describe what they need and Claude generates a first version. Refinement happens through conversation, inline comments, direct text edits, or custom sliders that Claude itself builds. When teams grant Claude access to their design system, it applies the correct colours, typography, and components automatically across all projects.
Key Use Cases
Anthropic has outlined several primary applications for Claude Design:
- Interactive prototypes — Designers can convert static mockups into shareable, interactive prototypes without code review or pull requests.
- Product wireframes — Product managers can sketch feature flows and hand them off to Claude Code for implementation or pass them to designers for further refinement.
- Pitch decks and presentations — Founders and account executives can move from a rough outline to a complete, on-brand deck in minutes, with export to PPTX or Canva.
- Marketing collateral — Marketers can produce landing pages, social media assets, and campaign visuals before looping in designers for polish.
- Frontier design — Code-powered prototypes with voice, video, shaders, 3D elements, and built-in AI are also supported.
How Claude Design Works
During onboarding, Claude builds a design system for a team by reading its codebase and existing design files, establishing a reusable palette of colours, typography, and components. Teams can maintain more than one design system and refine them over time.
Projects can begin from a text prompt, uploaded files (DOCX, PPTX, XLSX), or a codebase. A web capture tool lets users pull elements directly from a live website so prototypes match the real product’s appearance.
Collaboration is built in. Documents can be kept private, shared via organisation-scoped links for viewing, or opened for joint editing with colleagues who can chat with Claude in a shared conversation.
Export options include internal URLs, standalone folders, Canva, PDF, PPTX, and HTML files. When a design is ready for development, Claude Design packages a handoff bundle that can be passed to Claude Code with a single instruction.
Anthropic says it will add more integrations with third-party tools in the coming weeks.
