Supermom, the Singapore-headquartered AI consumer data platform focused on mothers and families, has raised S$18 million (US$14 million) in a Series B funding round. Led by Granite Asia, the round also saw participation from returning investors AC Ventures and Qualgro, along with Hearst Ventures. This latest funding more than doubles the S$8 million raised in Supermom’s Series A round in December 2022.
The funds will be directed toward bolstering Supermom’s AI capabilities and supporting its international expansion efforts. With a network of over 10 million parents across Southeast Asia and partnerships with more than 250 consumer brands – including global giants like Unilever and Kimberly Clark – the company plans to enhance its offerings to both families and businesses.
The funding will also drive team expansion, a priority as Supermom accelerates the development of its data-driven platform.
Supermom’s platform has established itself as a go-to solution for consumer brands aiming to connect with Southeast Asian families. The company not only offers insights on lifestyle and consumption choices but also fosters income-earning opportunities for mothers through user-generated content and research contributions.
CEO Luke Lim emphasized Supermom’s track record in leveraging AI to scale its operations. “We are grateful to our investors… for believing in our vision and extending their support,” said Lim. “Our track record in the last four years of scaling the business by focusing on our core solutions and core clients has helped us build a solid foundation for growth.”
Industry Support and Future Prospects
Granite Asia, which led the Series B round, expressed confidence in Supermom’s vision. “We are thrilled to partner with Supermom as they build the largest AI-driven data platform in SEA connecting brands and consumers,” said Jenny Lee, Managing Partner at Granite Asia. Hearst Ventures and Qualgro echoed these sentiments, highlighting the platform’s ability to drive business growth for brands while enhancing parenthood experiences for families.
