Heymax.ai, a Singapore-based travel rewards and personal finance platform, has partnered with Visa to launch an innovative campaign that offers public transport commuters in Singapore the chance to earn travel miles for their daily rides. The campaign, titled “From MRT & Bus to Miles: Heymax & Visa Reward Your Rides,” aims to promote sustainable travel by incentivizing the use of MRT and bus services across the island.
From 29 August to 28 November, commuters who link their Visa cards to the Heymax app can earn three Max Miles for every dollar spent on MRT or bus rides. This initiative allows users to accumulate rewards through everyday commuting while supporting environmentally friendly travel practices. The miles earned can later be redeemed for travel rewards, including flights and hotel stays, turning daily commutes into a pathway to future travel experiences.
A Chance to Win Business Class Tickets to Japan
As an added incentive, the campaign includes a grand prize for frequent public transport users. The more miles participants earn through their daily commutes, the higher their chances of winning a pair of business class tickets to Japan, valued at 200,000 miles. This prize underscores the campaign’s dual focus on encouraging sustainable travel within Singapore while offering attractive rewards for future global travel.
“With travel demand rising, we see a growing desire among Singaporeans to make travel free by maximizing points and miles from everyday spending. While the rewards include air miles that can be used for future travel, the core focus of the initiative is to foster sustainable habits in everyday life,” said Joe Lu, Co-founder and CEO of Heymax. “By making public transport more rewarding, the aim is to strike a balance between encouraging green practices locally and offering participants the flexibility to enjoy travel experiences globally.”
Growing Demand for Miles-Based Loyalty Programs
The campaign aligns with a broader trend in Singapore, where miles-based loyalty programs are increasingly popular among consumers. Heymax’s data reveals that the top merchants for Singapore users over the past six months include Agoda, Trip.com, Klook, and Singapore Airlines, reflecting the growing appetite for travel-related rewards.
According to Research and Markets, the loyalty market in Singapore is projected to grow at a compound annual growth rate (CAGR) of 9.2% from 2024 to 2028, rising from USD 533.8 million in 2023 to USD 839.6 million by 2028. This growth highlights the increasing utilization of rewards-based loyalty programs for travel, as consumers look to maximize the value of their everyday spending.
The campaign also complements the Singapore government’s commitment to sustainable travel, which includes a planned investment of S$60 billion (~US$43.5 billion) by 2030 to expand and upgrade the public transport network. By encouraging the use of public transport, the campaign supports the government’s efforts to reduce the nation’s carbon footprint and promote eco-friendly travel solutions.
