Manchester United has announced Qualcomm Technologies, Inc. as its new principal shirt sponsor for both the men’s and women’s teams. The iconic Snapdragon® brand will be featured on the new home kit for the 2024/25 season, which was unveiled today by adidas.
This sponsorship deal extends the existing partnership between Manchester United and Qualcomm Technologies. Snapdragon processors, found in over 3 billion devices worldwide, power experiences across a wide range of products, including smartphones, PCs, VR glasses, gaming devices, wearables, and cars. The Snapdragon brand will also be displayed on the away and third kits, set to be revealed later in July.
A Legendary Launch
The new home shirt was introduced with a launch video starring Manchester United legend Eric Cantona. The video highlights the emotion, creativity, and heart Cantona brought to the pitch, embodying the spirit of the collaboration with Snapdragon. The first team will debut the new kit during their pre-season tour in Europe and the US, including a match against Real Betis at Snapdragon Stadium in San Diego on 31 July for the Snapdragon Cup.
Augmented Reality Experience for Fans
As part of the kit launch, fans can access an augmented reality (AR) experience by scanning the Snapdragon logo on the front of the shirt. This innovative feature, developed by Snapdragon, will bring fans onto the pitch at Old Trafford and offer exclusive Manchester United content throughout the season.
Jean-Claude Blanc, Manchester United CEO, expressed his excitement: “The launch of our new home kit is an exciting moment before the start of every season and especially so this year as we welcome Snapdragon as our new principal shirt partner. While the shirt will be the most visible symbol of our collaboration, we are looking forward to using Snapdragon’s processors to enable ground-breaking experiences for fans across the globe, deepening their engagement with the football club they love. We always strive to push boundaries of what’s possible and we are excited to be partnering with a company at the forefront of innovation.”
Don McGuire, Senior Vice President and Chief Marketing Officer of Qualcomm Incorporated, shared his enthusiasm: “We are excited to expand on our existing collaboration with Manchester United and see the Snapdragon brand featured on the Manchester United kit. With 1.1 billion passionate fans and engaged followers around the world, Manchester United is one of the most celebrated names in global sport. As the Club’s new front of shirt partner, we aim to catapult the Snapdragon brand to new heights, building not only increased awareness, but also understanding and affinity for the role that Snapdragon plays in powering amazing experiences across billions of devices.”
Manchester United fans have much to look forward to as this new partnership promises to bring innovative experiences and deeper engagement with their beloved club.
