Regional insurtech company Igloo, in collaboration with the Philippines’ largest mobile network Smart, has announced new phone protection plans aimed at its extensive subscriber base of 55 million. This initiative is part of Igloo’s ongoing efforts to make insurance accessible and affordable for all.

This partnership highlights Smart’s commitment to enhancing customer experience while advancing Igloo’s mission to provide comprehensive device protection for Filipinos. With the Philippines being one of the world’s social media capitals, the protection of smartphones is more crucial than ever.

“In the Philippines, 84.4% of the population owns smartphones, and individuals spend nearly four hours daily on social media, surpassing the global average of two and a half hours. As a highly connected nation, the importance of these devices for communication, productivity, and entertainment is undeniable,” stated Roberto Vea, Commercial Lead at Igloo Philippines. “Recognizing the essential role of these devices, Igloo has partnered with Smart to introduce phone protection plans, providing our customers with peace of mind.”

Smart subscribers can access Phone Protect, allowing them to purchase protection plans with their preferred coverage and duration. The plans offer protection against accidental and liquid damage, professional repair services at authorized centers for the Basic tier, and additional protection against theft and robbery for the Plus tier.

Plans start at P125 for one year of coverage, making this one of the most affordable and comprehensive gadget care products on the market.

The insurance plan integrates seamlessly into the checkout process, enabling customers to review plan details, associated premiums, and terms and conditions before finalizing payment. This transparency ensures that customers have a clear understanding of the additional cost and benefits, enhancing their overall experience.

“We’re excited to expand access to device protection products with Smart, aligning with our goal to democratize and enhance the experience of protecting your devices. We’ve made every aspect—from customer experience to pricing, coverage, purchase, and claims—easy and convenient. Partnering with Smart allows us to reach the widest possible audience,” explained Vea.

Igloo’s partnerships in providing insurance for all have led to significant success. Since January 2023, over 15.8 million gadget protection and cracked screen policies have been sold through various distribution platforms.

Igloo has also been working to provide insurance across various sectors in the Philippines and Southeast Asia. Recent partnerships with Skyro and Salmon have provided protection access to the underbanked segment, and collaboration with MSME enabler Growsari has piloted the Personal + Business Protection plan, aiming to cover over 200,000 sari-sari stores across the country.

“At Igloo, we believe that partnerships are crucial in enabling broader audience reach while offering diverse coverage options. With our partners, we can continuously improve and innovate our offerings to serve as many people as possible,” said Vea.

Igloo’s collaboration with Smart and other partners is part of its mission to expand its reach across Southeast Asia and provide innovative insurance solutions to nearly 700 million people in the region.