Carro, the largest used car marketplace in Southeast Asia, has launched its first festive brand film for Eid al-Fitr, highlighting the themes of love, understanding, and togetherness. Titled “Drive,” the film follows the story of a father and son who reunite during the holiday season to fix up their old car together. The film is available on Carro’s YouTube channel and is also being released in Malaysia, Indonesia, and Thailand.
According to Aaron Tan, CEO and Co-founder of Carro, the festival is an important occasion for many of their customers and partners in the region. The film aims to celebrate the holiday’s significance, which is to reunite with loved ones. Carro is committed to safely bringing families together as they travel long distances to celebrate the occasion.
The film’s creative director, Simond Chew, adds that the story of homecoming and kinship is easily understood across the region. Recognizing the love that family members have for each other takes more than just a drive home; it requires intentional care and time for each other.
As part of Carro’s celebrations for April, customers in Singapore who purchase a Carro Certified vehicle from 17 April onwards can take advantage of Enhanced Value Packages that cover maintenance work, engine health, tyre upgrades, and color work. Customers who buy 2 or 3 packages can enjoy discounts of 20% and 30% on each package, respectively.
Overall, Carro’s festive brand film and Enhanced Value Packages demonstrate the company’s commitment to celebrating and supporting its customers during the holiday season, while also offering valuable discounts and benefits to those purchasing their used cars.
