PICO, a leading virtual reality (VR) company with independent innovation and research and development creation capabilities, has announced the official launch of PICO 4 in Singapore, following its global reveal in September this year. The deviceprovides an all-in-one digital experience for consumers to build new connections, reimagine everyday routines, and unlock boundless potential in VR.
“We are incredibly excited to finally bring PICO’s technology to Singapore with the launch of our all-in-one virtual reality headset, PICO 4. With our cutting-edge offerings and local presence, we hope to continue driving the development of the VR industry in Singapore and provide local consumers with VR experiences that seamlessly fit with their lifestyles,” said Allen An, Regional Director of PICO Southeast Asia. “To give consumers more opportunities to enjoy PICO’s VR technology, we will also provide best-in-class customer care on-the-ground, and collaborate closely with local partners such as Singtel to add value to our customers.”
To mark its entry into Singapore, PICO has also partnered leading telecommunications technology and digital services provider Singtel to combine the rich experience of the PICO 4 with Singapore’s most powerful 5G and fibre broadband network to provide a smoother, more enjoyable customer experience.
Shared Diana Chen, Managing Director, Customer Value of Singtel: “As Singapore’s leading communications technology and digital services provider, we seek to push new boundaries in innovation and experience with VR. The high-speed connectivity and ultra-low latency offered by WiFi 6 and 5G enables compelling visuals to be rendered closer to the end-user, creating more realistic and engaging experiences. Through this strategic partnership with PICO, we look forward to helping VR get adopted at scale and transforming consumer experiences across a variety of sectors.”
With the growing adoption of technology, VR continues to gain widespread recognition and has increasingly become a mainstay across various industries, such as gaming, fitness, and entertainment. The VR market in Asia Pacific is expected to reach $16.6 billion by 2026, with Singapore alone seeing a compounded annual growth rate (CAGR) of 10.46% (2022-2027). PICO’s official entry into Singapore will cater directly to this fast-growing market by providing a full suite of services for the PICO 4, with the aim of making the VR experience more accessible to all. This includes a dedicated PICO team based in Singapore, comprising on-the-ground customer service experts, official agents, and mainstream retail partners, like Singtel.
Form meets function and entertainment
The PICO 4 headset comes with a hardware design that seamlessly balances both innovative features with intuitive functions to create an accessible and immersive experience for all. This includes a headset with evenly distributed weight, providing stable, yet comfortable, gameplay.
The VR headset is also built with a Qualcomm Snapdragon XR2 processor, 4K+ level 90Hz display, proprietary pancake optical lens, and 105° ultra-wide field of view. The upgraded optical sensors and 6DoF (six degrees of freedom) touch controllers with all-round sensors also ensure that every movement made is swift, intuitive, and seamless when using the device. This, accompanied by a robust suite of over 130 applications that span across fitness, gaming, cinematic adventures, and social platforms, will connect users to a world of infinite possibilities.
Customers to get a first-hand experience at Funan Mall
From 31 October to 6 November, consumers in Singapore can head down to Basement 2 at Funan Mall to get a first-hand experience of PICO 4. Those interested can also register to participate in game challenges from 4 November to 6 November, and stand a chance to win the all-new PICO 4 headset.
PICO 4: Where and how to buy
From 1 November 2022, the PICO 4 128GB and 256GB will be available for purchase at S$499 and S$599 respectively online on TikTok Shop, Shopee and Lazada.
To give consumers in Singapore greater access to the next generation of VR, PICO will be offering exclusive VR packages, supported by its Wifi 6 and 5G network starting nationwide on 31 Oct:
- The PICO 4 (128GB) is available at SG$0 with new sign-ups or re-contracting of the Singtel 2Gbps WiFi 6 Mesh Fibre plan at S$72.90/mth.
- The PICO 4 (choose between 128GB or 256GB) is available at SG$0 with a subscription to the Singtel XO Plus 68 plan and above.
- Existing Singtel customers can purchase the PICO 4 under Singtel PayLater interest-free instalment plans.
- Consumers can also purchase the PICO 4 at all Singtel Shops and Singtel Exclusive Retailers islandwide from S$499.
(T&Cs apply to the above promotions. For more information, visit PICO 4 | Singtel)
Consumers that purchase the PICO 4 headset from any official merchant will also receive up to four free games, namely After The Fall, OhShape, All-In-One Sport, and Down To The Rabbit Hole as gifts. This promotion, worth S$142.96, will run from now till 31 January 2023. Those that purchase a PICO 4 headset before 15 November 2022 will also stand a chance to receive six additional free games worth S$189.44, including Wand Alliance, LesMilles: Body Combat, In Death: Unchained, A Fisherman’s Tale, Multi-Brush, and Puzzling Places*.
*While supplies last. PICO 4 is distributed by Raduga Pte Ltd.
