“Deelish Brands has always been very focused on technology.” says Moe Ibrahim, CEO and Founder of Deelish Brands. “We have been hard at work over the past year to develop a simple, yet robust loyalty program.”
The launch marks a key strategic milestone in Deelish Brands’ digital innovation. The goal of the Rewards Program is to attract, engage and retain customers in a manner that drives repeat business, incremental business and most importantly, quality referrals.
“Our goal is to develop deeper, meaningful relationships with our customers. The loyalty program has a chat function whereby customers can engage directly with our team. This sets us miles apart from the competition,” says Moe Ibrahim.
Customers who join the Deelish Brands Rewards Program can start earning cashback immediately at any of its seven restaurants in Singapore. There are many benefits of being a member:
- Cashback on every purchase: earn up to 20% cashback based on your customer tier;
- Membership Card: top-up a virtual membership card and enjoy seamless payment at any Deelish Brands restaurants. Receive a 10% bonus on top-ups of $50 and above;
- Personalised rewards: receive personalised deals and vouchers, including a special birthday bonus
- Referral bonus: refer friends with a unique referral link and receive a referral bonus
The loyalty program is developed as part of Deelish Brands Solutions, the company’s technology arm. Deelish Brands is also developing a SaaS Platform currently called RMS, which stands for Restaurant Management System. RMS is being developed such that it can eventually be offered to other restaurant operators. The platform has several other modules including a human resources database, a CRM as well as point-of-sale integration tools.
“The average restaurant collects a vast amount of data on a daily basis, and does nothing with it,” says Moe Ibrahim. “Many restaurants serve hundreds of customers a day and make no effort to get to know any of them. This is a massive and obvious market gap that we aim to fill with RMS.”