Vivo has recently unveiled its new visual brand identity to signify the company’s innovation and appeal to a global audience. The new visual identity includes a new company logo, a unique Vivo brand
“Vivo has evolved from a follower to a leader in the tech and lifestyle industry.” said Spark Ni, Senior Vice President of Vivo. “Through the new branding, we hope to redefine the brand’s positioning in technology and innovation and express our brand vision of ‘enjoying the extraordinary’ with young consumers around the world through Vivo’s unique visuals and creative spirit.”
Vivo partnered with renowned Danish designer Bo Linnemann to design the new logo. The new logo features simplified lines and sharpened angles to reflect the forward-looking spirit of Vivo.
The company has also revamped its “Vivo Blue” color by using a more saturated shade of blue as a result of a study by Vivo to better understand consumer visual habits and their visual receptiveness to digital displays. The new color is deemed more soothing to the eye and the color is the ideal visual backdrop for the company’s creative and expressive character.
Vivo has also revealed its English Language VivoType font, which comes with 6 weights and 2 widths, plus the Chinese Language VivoType font in 2 weights, to ensure that the fonts can be adapted seamlessly to different regions and languages. The new English Language and Chinese Language VivoType fonts are designed by Bo Linnemann and Chinese calligrapher Qiu Yin respectively.
“Vivo is not only an industry leader in the smartphone technology, but also a brand that is willing and genuine in its communications with consumers. Building on Vivo’s strong international visibility and influence, this new visual brand identity will better channel the brand’s character and attractiveness.” said Bo Linnemann, Contributing Designer to Vivo’s branding project.
The new branding will be updated to VI systems and rolled out to offline channels with immediate effect.