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secondary destinations

Agoda Sees Rising Demand for Asia’s Secondary Destinations

Sep 17, 2025

Business, Consumer, Tech News

Agoda, Asia tourism, Indonesia tourism, Japan travel, Malaysia tourism, secondary destinations, travel trends, World Tourism Day 2025

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Travellers in Asia are showing greater interest in secondary destinations, with searches for lesser-known locations growing faster than traditional tourist hotspots, according to Agoda. The digital travel platform released new data ahead of World Tourism Day (Sep 27), highlighting a 15 per cent faster pace of searches for secondary destinations compared with top-tier destinations in…