Use promo code “TCH15” to get 15% off on checkout.

GMV

Lazada’s AI assistant drives US$3M as LazMall GMV surges sixfold

Apr 2, 2026

Business, Tech News

AI shopping, artificial intelligence, digital commerce, eCommerce, GMV, Lazada, LazMall, Lazzie, Malaysia, retail technology, Southeast Asia, Thailand, Vietnam

Mark Ko

Lazada has reported strong results from its 14th anniversary Birthday Sale, with platform-wide gross merchandise value (GMV) growing more than 3.5 times compared to non-campaign periods — and its artificial intelligence shopping assistant emerging as a meaningful contributor to sales across Southeast Asia. The campaign, the eCommerce platform’s first major sale of 2026, showed a…