LG is bringing their suite of Artificial Intelligence (AI) technologies, especially the LG V30 (2018) to the world’s largest phone show, Mobile World Congress (MWC) at Barcelona, which is happening from 26 February to 1 March 2018.

Vision AI: Next Generation Image Recognition

On top of an already impressive list of camera features that include dual lenses, wide-angle low-distortion lenses, and the all-glass Crystal Clear Lens, Vision AI makes the camera of the LG V30 even smarter and easier to use.

Vision AI automatically analyses objects and recommends the best shooting mode from among eight modes: portrait, food, pet, landscape, city, flower, sunrise, and sunset. The angle of view, colour, reflections, backlighting, and saturation levels are all taken into consideration as the phone analyses images in its database to determine what the camera is focusing on to recommend the best setting. For example, pointing the camera at a plate of pasta will result in food mode being invoked, resulting in warmer colours and heightened sharpening for the most appetising shot possible.

LG collaborated with a partner in image recognition to analyse over 100 million images to develop the phone’s image recognition algorithms. Over one thousand unique image categories were created for more accurate image analysis, resulting in better shooting mode recommendations.

Another feature of Vision AI provides shopping advice through smart image recognition. By merely pointing the camera at an object, LG’s Vision AI can automatically scan QR codes, initiate an image search or provide shopping options including where to purchase the item for the lowest price and other similar products that the customer might find of interest.

A new low-light shooting mode automatically brightens images in dark environments by a factor of two. Instead of conventional methods of measuring external light levels, Vision AI instead measures the brightness of the actual image that will be recorded, resulting in brightness levels that are adjusted much more accurately.

Voice AI: LG-Exclusive Voice Commands

Another new feature is Voice AI that allows users to run apps and change settings through voice commands alone. Working alongside Google Assistant, the 32 LG-exclusive Voice AI commands – up from 23 controls in 2017 – Voice AI eliminates the need to search through menu options and allows for direct selection of specific functions.

LG Exclusive Voice Commands for Google Assistant

New for 2018 (Coming soon)

1. Panoramic Photo
2. Food Photo
3. Time-lapse Photo (Video)
4. Slow-motion Video
5. Low-light Photo
6. AI Cam Photo
7. Image Search
8. QR Code Scanning
9. Shopping Search

Upgrading and Expanding Smartphone AI

LG’s strategy for smartphones is to continue expanding its AI capabilities while also refining existing features to make them more convenient to use. Certain AI features will not be limited to new LG models only, but also to existing LG smartphones via over-the-air updates, taking into consideration various hardware specifications and stability of LG smartphone models for maximum user experience.

Ha Jeung-uk, senior vice president and business unit leader for LG Electronics Mobile Communications Company, said:

“As we communicated last month at CES, the future for LG lies in AI, not just hardware specs and processing speeds. Creating smarter smartphones will be our focus going forward and we are confident that consumers will appreciate the advanced user experience with the enhanced V30 that many have been asking and waiting for.”